Noveme is a London-based independent brand of premium exercise equipment, founded in November 2021 by Diana Tavares.
The brand was born from the desire to create nature-based products for a workout connected to nature, allying premium quality with sustainability.
More than functional and well-designed workout equipment, Noveme aims to create beautiful exercise goods that can take part in the home decor.
'For years, I struggled to find a yoga mat that would be durable, offered a good grip, was eco-friendly and beautiful at the same time. One morning, during my yoga practice, I decided to start the journey that led to the launch of Noveme. After months of research, finding the best materials and partners, our debut product, the Natural Yoga Mat was born. I hope you'll like it as much as I do!'
HIGH-QUALITY NATURAL MATERIALS
Nature-based exercise equipment offers sensorial moments and a sense of connection with nature – proven to enhance our overall wellbeing and happiness.
At Noveme, we only use sustainably sourced premium natural materials as part of our commitment to producing goods designed to last.
Not only are the materials we select to produce our goods are durable, but they are also renewable, biodegradable and free from hazardous and toxic substances.
We work with family-owned businesses in Portugal that share our core values. Our goods are handcrafted in small batches, with minimum use of machinery – mainly powered by renewable energy (solar panels) and packed without any plastics. From harvesting to production, we rely on a qualified and ethically responsible workforce.
Inspired by the Latin word ‘novem’, which means nine.
Our name honours the cork harvesting process — the main material of our products, which takes place every nine years as cork oaks reach maturity.
1. ENCOURAGE EXERCISE FOR WELLBEING
We choose natural, plant-based materials because they are free from toxic substances, and offer sensorial moments and a sense of connection with nature — proven to enhance overall wellbeing and happiness.
2. PRODUCE RESPONSIBLY
By working with family-owned businesses that share our core values, we are able to produce our goods in limited quantities — this way, we avoid overproduction and make our impact on mother nature as low as possible.
3. AVOID PLASTIC
We’re committed to avoiding the use of plastic. At the moment, we are proudly plastic-free — from production to delivery.
4. OFFER BEAUTIFUL AND FUNCTIONAL PRODUCTS
More than functional and well-designed exercise equipment, we aim to create beautiful exercise goods that can take part in the home decor.
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